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E. B. Blah is a pioneering figure in Meghalaya’s tourism and hospitality landscape, with decades of dedicated service and leadership. A visionary entrepreneur and respected industry advocate, he has played a key role in professionalizing the sector across the region.
As one of the early pioneers of the guest house business in Shillong, Mr. Blah laid the foundation for the city’s homestay and hospitality movement. He is the Owner of Bonnie Guest House, one of Shillong’s most recognized and trusted establishments. In his current role as CEO of Clara Tours, he leads strategic initiatives to promote high-quality, customer-focused travel experiences across Northeast India.
He also serves as President of the North East India Tourism Confederation (NEITC) and the Tour Operators Association of Meghalaya (TOAM), where he represents the collective interests of tourism stakeholders. His leadership has helped strengthen coordination among tour operators and boost Meghalaya’s presence on national and international tourism platforms.
Appointed as the State In-charge for Meghalaya by the Indian Association of Tour Operators (IATO), Mr. Blah represents the state within one of India's most influential tourism bodies, providing Meghalaya with a crucial voice in shaping national tourism policies.
A strong advocate for adventure and sustainable tourism, he has promoted the untapped potential of Northeast India at key forums, including the Adventure Tourism Meet in Shillong. He champions responsible travel, emphasizing preservation of the region’s natural and cultural assets, while calling for higher service standards across the industry. “Tourists remember how you treat them. If our service is poor, they will go elsewhere,” he asserts — a principle that guides his work.
Mr. Blah has been recognized by the Ministry of Tourism, Government of India, under its Tourism Service Provider Recognition Scheme, affirming his contributions to quality enhancement and industry growth.
Through his vision, advocacy, and dedication, E. B. Blah has been instrumental in transforming Meghalaya into a thriving, professional, and sustainable tourism destination, bridging local enterprise with national platforms and global trends.
Marketing & MICE Specialist | Clara Tours | NiConnect
Nicola Lyndem plays a pivotal role in driving the growth of Clara Tours, combining marketing expertise, financial insight, and a deep passion for tourism. Mentored by her father, E. B. Blah, a respected leader in Meghalaya’s tourism industry, Nicola carries forward a legacy of excellence while infusing the business with fresh innovation.
As the Founder of NiConnect, Nicola extends her expertise beyond tourism, curating impactful government and medical events with the same hallmark of precision and professionalism. Her dual leadership ensures that both Clara Tours and NiConnect thrive as trusted names in their respective fields.
Her strategic vision and creative approach have helped position Clara Tours as a forward-looking brand in Northeast India’s competitive travel sector. She continuously introduces new ideas to enhance the company’s offerings, all while upholding the personalized service that defines Clara Tours.
Specializing in MICE (Meetings, Incentives, Conferences, and Exhibitions), Nicola ensures flawless execution of events — from boutique corporate retreats and large-scale conventions to high-profile government and medical gatherings. Her keen eye for detail, foresight, and client-first approach make her a dependable professional for delivering impactful event experiences.
Whether curating unique leisure itineraries, managing complex corporate projects, or leading government and medical events through NiConnect, Nicola’s leadership guarantees precision, professionalism, and memorable experiences — reinforcing her reputation for reliability and excellence..
